“Leading by example” is a phrase we often think about from a business perspective. We expect that the best marketplace leaders will demonstrate, by example, the principles and values that set them apart as trustworthy and competent people that we are willing to follow.

But “leading by example” can also very obviously impact our families and communities, particularly the next generation in our lives. This is particularly true when it comes to demonstrating the values of leadership and responsibility through generosity and concern for others. The next generation seems open and interested in being helpful and empathetic, and has been willing to quickly adopt role models who inspire them.

As caring and engaged adults who are willing to step up and lead, perhaps more of our focus should be on looking for teachable moments that help point those we influence towards positive role models. As we know all too well, there are plenty of negative cultural forces and role models at work in the world around us.

Interestingly, the traditional idea of philanthropy is being expanded to include giving, serving, and acting for the common good through volunteer work and social action. For many of us, with rich life experiences, marketplace skills, substantial capabilities, and relationships, this idea resonates.

Within this broader definition of philanthropy, there are countless examples of young people who have been inspired by others’ examples, touched by a need they’ve observed, and then taken action boldly to create solutions. One undeniable reality is that when we can couple our maturity, wisdom and experience with the next generation’s energy and creativity - watch out – because the possibilities become somewhat boundless!

There are kids like Zach Bonner, who collected bottled water for Hurricane Charlie victims in 2005 and then, at age 12, walked from Florida to Los Angeles to raise money in support of agencies serving homeless children and youth. Or young teens Brittany and Robbie Bergquist, who were moved to help a U.S. soldier in Iraq pay his $8000 cell phone bill and launched a national effort to recycle used cell phones and use the proceeds to buy millions of prepaid phone cards for troops stationed overseas.

Many of today’s young and successful entrepreneurs – like Blake Mycoskie – have pioneered unique business models where meeting consumer demands while addressing the needs of poor children across the globe are compatible and complementary goals. Others, like Facebook creator Mark Zuckerberg – have chosen with intention to live modestly and use their wealth to benefit charitable causes and non-profit organizations.

As important as it is to be these positive role models to the ‘next generation’ in our lives, it is equally important that we demonstrate these philanthropic values in practical ways. Each time we are watched voluntarily offering our time, talent, and treasure to causes and organizations that matter to us, those around us get a chance to see a real life example they can appreciate and emulate. This can be an even more powerful and positive experience, when our children and family members are able to participate with us.

There is, within certain circles of philanthropy, a desire to gain status and power through giving. This seems such a shallow, self-serving, and sad perspective. The bigger, much more important motive is ‘paying it forward,’ not with gaining status as the goal, but with a vision for accepting personal responsibility and leading by example. This model helps slowly transform our society’s inherent tendency towards me and more into generosity and concern for others.

During this season, when we are so hopeful and desirous to bring joy to others, helping those around us to begin to discover their own philanthropic spirit is one of the most lasting and truly valuable gifts we can offer them.

Peace,

Ron Ware