It Pays to Know Your Financial Personality Type

At some point in your life, you may have heard about or taken the Myer-Briggs personality inventory. This tool was developed based on the theory that people perceive the world and make judgements based on four dichotomies: introversion or extroversion; sensing or intuition; thinking or feeling; and judging or perceiving.

Using that idea, Myers and Briggs created an instrument where anyone can answer a series of questions and find out which of the 16 different personality types best defines them. This has proven to be a surprisingly accurate means of assessment. Sometimes employers will use the Myers-Briggs Type Indicator to get a better

Examples of Different Investment Personality Types

While many people are familiar with the Myers-Briggs personality types, most people don’t know there are also different personality types when it comes to investing money. In fact, there’s a growing field of high-net-worth (HNW) psychology—which looks at the differences in perspective of how the super wealthy think about and approach investing their money.

The resource available for download below details nine different identified financial personality types. Here are three examples:

  • The Family Steward – This individual’s top financial priority is taking good care of their family members—which can mean anything from saving for children’s and grandchildren’s tuition to passing on wealth. These people want advisors who make them feel their family is safe and protected.
  • The Phobic – These individuals don’t want to be closely involved with investing in any way. They want a financial advisor who they can trust to take care of everything so they can take a completely hands-off approach.
  • The Innovator – These individuals are early adopters who like being the first to know about new products, services, and strategies. They want advisors who are technically savvy and will help keep them on the cutting
    edge when it comes to investing.

Much like knowing your Myer-Briggs personality type, having a sense of your HNW personality type provides you a better understanding of how you operate—and, therefore, what you need to achieve your highest level of success. Knowing your HNW personality type can help you find a financial advisor who’s a good match for your goals.

Download the resource below to view descriptions of all nine high-net-worth personality types, and find out which one best matches you.


The material contained herein is for informational purposes only and is not intended to provide specific advice or recommendations for any individual nor does it take into account the particular investment objectives, financial situation or needs of individual investors. Any tax advice contained herein is of a general nature and is not intended for public dissemination. Further, you should seek specific tax advice from your tax professional before pursuing any idea contemplated herein. This advice is being provided solely as an incidental service to our business as insurance professionals and investment advisors.

Neither Wealth Impact Partners, Valmark Securities nor its affiliates and/or its employees/agents/registered representatives offer legal or tax advice. Please seek independent advice, specific to your situation, from a qualified legal/tax professional.

Securities offered through Valmark Securities, Inc. Member FINRA/SIPC. Investment advisory services offered through Valmark Advisers, Inc., a SEC Registered Investment Advisor. 130 Springside Drive, Suite 300 Akron, Ohio 44333. (800) 765-5201. Wealth Impact Partners is a separate entity from Valmark Securities, Inc. and Valmark Advisers, Inc. BSW Inner Circle and AES Nation LLC are separate entities from Valmark Securities and Valmark Advisors.

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